Pi Labs’ investment in Conwize


ConWize co-founders Ran Levi Sody, Dima Haikin and Denis Umnov


Conwize is an end-to-end SaaS platform solution built by construction professionals for construction professionals. It simplifies and automates the bidding, cost estimation and project management of a construction project. The company was founded in 2019 by Dima Haikin and is based in Tel-Aviv, Israel. Dima has more than 14 years’ experience working in the construction industry. He has completed 4 successful ERP integration projects within large construction companies and also has experience managing complex IT departments. Dima holds a first degree in industrial engineering and management and an MBA from Ben-Gurion University of the Negev.

Conwize construction estimating software aims to increase construction project profits, whilst reducing human error and time through a fully automated project and collaboration platform. The whole tendering and bidding process can be monitored and followed seamlessly on one platform. The solution can be broken down into 4 key areas:

  1. Planning: general contractors can upload their ‘Build of Quantity’ or create a new one on the platform
  2. Subcontractor Collaboration: general contractors can invite existing subcontractors or source new ones through the marketplace feature
  3. Cost Estimation: general contractors can use advanced cost estimating and risk management tools
  4. Legal Documentation: general contractors can create and manage the relevant contracts and signatures

How did the investment come about & why we invested

The Conwize opportunity was identified through an outbound sourcing push for promising Israeli-based startups in November 2020. We came across Conwize and reached out to Dima for a meeting. We were immediately impressed by Dima’s tenacity and can-do attitude. This was demonstrated by strong MRR traction they had already been able to generate in their home-market by basically bootstrapping the companies. They had already been working with the top general contractors in Israel and were growing each month. We also liked that their product was fully SaaS and cloud-based and we saw that the product was ready to be scaled with an injection of capital.

What’s next

The next chapter for the company is to enter international markets, starting with the UK, whilst continuing to expand product features.



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